Change leadership is an important principle for organisations who are looking to adapt to changing business conditions, attract new talent, engage and motivate employees, and to make a positive impact on their bottom lines. Change leaders are those who provide the strategic direction needed to positively transform business operations.
The ‘Golden Circle’ is a model of effective management which can be used to differentiate brands and inspire cooperation, trust, and change in an organisation.
This article will explain the Golden Circle and how you can use it to transform not just the leadership in your workplace, but also the way your organisation operates.
The Golden Circle is a strategy model that organisations can use to stand out from their competition. The concept of the Golden Circle was introduced by an American-British business consultant named Simon Sinek, who laid out the principles in a TED Talk in 2009. Subsequently, he has written a series of books about the importance of purpose as related to the Golden Circle. He is also an inspirational speaker who travels globally and speaks on the topics of leadership and business strategy.
The Golden Circle, as defined by Sinek, is a tool that organisations can use to understand more clearly why they are in business, and what they are trying to accomplish. It has three levels:
According to Sinek, misunderstanding the ‘why’ is a real problem for many organisations. As he states, people don’t buy ‘what’ a company does – they buy ‘why’ the company does it.
The Golden Circle is important for organisations because it sets a foundation for strategic direction, culture, and alignment between stakeholders.
But more than that, using the Golden Circle is important because it can present a new way for organisations to think about priorities and strategic direction. Many business leaders understand their ‘how’ and ‘what,’ but give little attention to the ‘why’ component.
By starting with the ‘why,’ Sinek explains, organisations can communicate their purpose and inspire others to act. This connects with employees, customers, and key stakeholders to not only generate trust, but also loyalty. Therefore, defining your ‘why’ can be an impactful addition to your business strategy, marketing and sales efforts, people initiatives, and more.
Maybe you think you have the ‘why’ nailed down. But how sure are you about that? Here are some clues indicating you may need to revisit the ‘why’ stage of the Golden Circle:
Using the Golden Circle to help you focus on the ‘why’ is a critical step to take to ensure continued and sustained business success. While using a professional change management advisor will help your efforts, here is a general idea of the steps to take:
It’s natural for organisations to get mired in details and have difficulty figuring out how their Golden Circle should look. This is where our expertise as change management consultants can provide clarity around your team or organisation’s strategic direction. At the Sigmoid Curve Consulting Group, we have experienced professionals who can assist with talent assessments, leadership development programs, transition coaching, executive coaching, organizational capability strategy development, and more. All with the goal of helping you create a more effective, diverse, and successful workplace. To learn more about how we can help enact change, develop resilience, and create core capabilities for growth, contact us today.
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